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Strategy for tourism

Author: John Tribe
Publisher: Oxford : Goodfellow Publishers, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Strategy for Tourism is an internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts, such as organizations, destinations, governments, NGOs and IGOs, as well as for special purposes.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John Tribe
ISBN: 9781906884079 1906884072 1282642995 9781282642997 9781906884949 1906884943
OCLC Number: 657204970
Description: 1 online resource (vi, 258 pages) : illustrations
Contents: Strategic purpose --
Introduction to strategy --
Mission and purpose --
Culture and strategy --
Strategic analysis --
The external environment: PEST --
The external environment: competition --
The internal environment: capability --
Strategic choice --
Strategic options --
Strategic directions and methods --
Strategic evaluation --
Strategic implementation --
Organising and resourcing --
Managing and monitoring --
Strategy in action.
Responsibility: John Tribe.

Abstract:

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts.  Read more...

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This text will be an invaluable aid for students seeking to understand strategy and its importance for success in tourism. Written in a highly accessible fashion with a range of international case Read more...

 
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