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Strategy in information and influence campaigns : how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want

Author: Jarol B Manheim
Publisher: New York : Routledge, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Manheim, Jarol B., 1946-
Strategy in information and influence campaigns.
New York : Routledge, 2011
(DLC) 2010029799
(OCoLC)644680425
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jarol B Manheim
ISBN: 9780203833285 0203833287
OCLC Number: 701718192
Description: 1 online resource (xiv, 323 pages) : illustrations
Contents: Points of origin --
Information and influence campaigns --
Strategy and tactics in campaign communication I : winning the argument --
Strategy and tactics in campaign communication II : shaping the decision --
Networks and netwaves : organizing for influence --
Riding the waves : strategy and tactics in network activation --
Feeling the pressure : the dimensionality of targets --
Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns --
Information, and influence.
Responsibility: Jarol B. Manheim.
More information:

Abstract:

Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.

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"Manheim has written an always readable and often startling guide to perhaps the greatest force presently shaping our world: strategic communication. Based on many decades of study this book draws Read more...

 
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