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Strategy maps : converting intangible assets into tangible outcomes

Author: Robert S Kaplan; David P Norton
Publisher: Boston : Harvard Business School Press, cop. 2004.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Takes readers to the next level of precision in strategy implementation. This title offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the  Read more...

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Document Type: Book
All Authors / Contributors: Robert S Kaplan; David P Norton
ISBN: 1591391342 9781591391340
OCLC Number: 441273424
Description: XVIII, 454 str. : ilustr. ; 25 cm.
Contents: Creating the strategy-focused organization --
How mobil became a strategy-focused organization --
Building strategy maps --
Building strategy maps in private sector companies --
Strategy scorecards in nonprofit, government, and health care organizations --
Creating business unit synergy --
Creating synergy through shared services --
Creating strategic awareness --
Defining personal and team objectives --
The balanced paycheck --
Planning and budgeting --
Feedback and learning --
Leadership and mobilization --
Avoiding the pitfalls.
Responsibility: Robert S. Kaplan, David P. Norton.

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