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Strategy maps : converting intangible assets into tangible outcomes

Author: Robert S Kaplan; David P Norton
Publisher: Boston, Mass. : Harvard Business School Press, 2009.
Edition/Format:   Print book : English : [Nachdr.]View all editions and formats
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Takes readers to the next level of precision in strategy implementation. This title offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the  Read more...

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Document Type: Book
All Authors / Contributors: Robert S Kaplan; David P Norton
ISBN: 1591391342 9781591391340
OCLC Number: 634416554
Notes: Includes index.
Description: XVIII, 454 Seiten : Diagramme
Contents: 1 Introduction; 2 Strategy Maps; 3 Operations Management Processes; 4 Customer Management; 5 Innovation Processes; 6 Managing Regulatory and Societal Processes; 7 Aligning Intangible Assets to Enterprise Strategy; 8 Human Capital Readiness; 9 Information Capital Readiness; 10 Organization Capital; 11 Customizing Your Strategy Map to Your Strategy; 12 Planning the Campaign
Responsibility: Robert S. Kaplan ; David P. Norton.

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