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Strategy of a megamerger : an insider's account of the Baxter Travenol-American Hospital Supply combination

Author: Thomas G Cody
Publisher: New York : Quorum Books, 1990.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Recounts the story in human as well as management and economic terms of what happened in the Baxter Travenol-American Hospital Supply merger--one of the major corporate mergers of the late 1980s--and  Read more...

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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Thomas G Cody
ISBN: 0899303455 9780899303451
OCLC Number: 21411290
Description: xxix, 299 pages : illustrations ; 25 cm
Contents: Cast of Characters Prologue Chronology of Events: March--July 1985 Redefining Friendly The Stage Is Set Flashback Scene Two: AHS-HCA Action Continues Deus Ex Machina The Pieces Click into Place: Setting Up the Conflict Scenes That Follow The Buck Stops Where Were You When...? The Battle of the Media Behind-the-Scenes Maneuvering End of the Beginning Retrospective Putting Together a New Health Care Giant "Friendly" Gets Defined by Actions and Symbols The Merger Wheel Continues to Spin August-October 1985: "Smashing" the Organizations and People Together The October-November "Player Draft": Selection and Termination of Personnel Melding Two Companies Together: Conflicts of Culture and Managerial Style November 25, 1985: The Merger Closes Emergence of a New Board Back to Business Health-Care Environment Continues to Shift as Baxter Strategy Takes Hold Winners and Losers Corporate Name and Identity Portfolio Management: The Strategy of Divestiture Merger Effects Ripple through International 1986 Results and the September 1986 Second Merger Reorganization Merger: One Year Later The Story Ends: A Look Ahead and Some Unanswered Questions Epilogue Lessons for Tomorrow's Corporate World Mergers and the Eye of the Beholder Index
Responsibility: Thomas G. Cody.

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"While Barbarians at the Gate was riveting, one was left at the end with the question as to the long-term effect on RJ Nabisco, its employees and its customers. In Strategy of a Megamerger, Cody not Read more...

 
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