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The strategy process

Author: Henry Mintzberg; James Brian Quinn; Sumantra Ghoshal
Publisher: London ; New York : Prentice Hall, 1998.
Edition/Format:   Print book : English : Rev. European edView all editions and formats
Summary:

This revised European edition, covering the strategy process, includes a new paper from Henry Mintzberg entitled "A Guide to Strategic Processing". It also features three new case studies.

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Details

Genre/Form: Aufsatzsammlung
Fallstudiensammlung
Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Henry Mintzberg; James Brian Quinn; Sumantra Ghoshal
ISBN: 013675984X 9780136759843
OCLC Number: 37782979
Description: xviii, 1036 pages : illustrations ; 25 cm
Contents: 1. The Strategy Concept. Strategies for Change / James Brian Quinn. Five Ps for Strategy / Henry Mintzberg --
2. The Strategist. The Manager's Job / Henry Mintzberg. Strategic Intent / Gary Hamel and C.K. Prahalad --
3. Strategy Formulation. The Concept of Corporate Strategy / Kenneth R. Andrews. How Competitive Forces Shape Strategy / Michael E. Porter. A Guide to Strategic Positioning / Henry Mintzberg. The Core Competence of the Corporation / C.K. Prahalad and Gary Hamel. Evaluating Business Strategy / Richard P. Rumelt --
4. Strategy Formation. Logical Incrementalism: Managing Strategy Formation / James Brian Quinn and John Voyer. Crafting Strategy / Henry Mintzberg. The Honda Effect / Richard T. Pascale.
Responsibility: Henry Mintzberg, James Brian Quinn, and Sumantra Ghoshal.

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