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Street marketing : the future of guerrilla marketing and buzz

Author: Marcel Saucet
Publisher: Santa Barbara : Praeger, 2015.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--
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Document Type: Book
All Authors / Contributors: Marcel Saucet
ISBN: 9781440838385 1440838380
OCLC Number: 895731423
Description: xiii, 191 pages : illustrations ; 25 cm
Contents: Marketing today. The crisis in conventional marketing --
Unconventional marketing --
The street today. Reimagining the street --
Where the street generates a modern culture --
The street and word-of-mouth --
Street marketing. An evolving practice --
Creating a street marketing campaign --
Generating buzz --
Evaluating risk --
New applications of street marketing. Customizing street marketing in unexpected ways --
Social causes and the street --
Conclusion: the outlook for street marketing.
Responsibility: Marcel Saucet.

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This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their  Read more...

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