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Street marketing : the future of guerrilla marketing and buzz

Author: Marcel Saucet
Publisher: Santa Barbara : Praeger, 2015.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Saucet, Marcel.
Street marketing.
Santa Barbara : Praeger, 2015
(DLC) 2015019518
(OCoLC)895731423
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marcel Saucet
ISBN: 9781440838392 1440838399
OCLC Number: 921997821
Description: 1 online resource (xiii, 191 pages)
Contents: Machine generated contents note: Marketing Today --
1. The Crisis in Conventional Marketing --
2. Unconventional Marketing --
The Street Today --
3. Reimagining the Street --
4. Where the Street Generates a Modern Culture --
5. The Street and Word-of-Mouth --
Street Marketing --
6. An Evolving Practice --
7. Creating a Street Marketing Campaign --
8. Generating Buzz --
9. Evaluating Risk --
New Applications of Street Marketing --
10. Customizing Street Marketing in Unexpected Ways --
11. Social Causes and the Street.
Responsibility: Marcel Saucet.

Abstract:

This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their  Read more...

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