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Street-smart advertising : how to win the battle of the buzz

Author: Margo Berman
Publisher: Lanham, Md. : Rowman & Littlefield Publishers, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Berman, Margo, 1947-
Street-smart advertising.
Lanham, Md. : Rowman & Littlefield Publishers, ©2010
(OCoLC)669858399
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Margo Berman
ISBN: 9781442203365 1442203366 9781442203358 1442203358 1282713760 9781282713765
OCLC Number: 671498598
Description: 1 online resource (xii, 244 pages) : illustrations
Contents: Rev up your thinking to tackle economic shifts --
Play with typography's multiple personalities --
Embrace type as a design element --
Master the design elements --
Connect with your audience through powerful writing --
Spark the creative process for focused campaign strategies --
Take charge of the design principles --
Explore the power of color psychology --
Discover exciting, strategy-based ads and campaigns --
Learn the latest through inventive case studies with impressive results --
See which self-promotions really work --
Be inspired by creative tips from conceptual thinkers.
Responsibility: Margo Berman.

Abstract:

Contains examples designed to jump-start the right side of the brain. This work is filled with memorable uses of fresh media, on-strategy marketing, creative online work, insightful quotes by giants  Read more...

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Readers are encouraged to rethink traditional media usage, develop self-promotion materials, explore new advertising vehicles, and think in a more creative way... While written for advertising Read more...

 
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