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Street smart franchising

Author: Joe Mathews; Don DeBolt; Deb Percival
Publisher: [Irvine, CA] : Entrepreneur Press, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Prepping you for what it takes to succeed in franchising, franchise experts Joe Mathews, Don DeBolt and Deb Percival deliver an insider's view of how franchising works, imparting real-world tactics and strategies, and empowering you to decide if franchising is for you."--Publisher's website.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Joe Mathews; Don DeBolt; Deb Percival
ISBN: 1599180219 9781599180212
OCLC Number: 68373212
Notes: Includes index.
Description: xiv, 234 pages : illustrations ; 23 cm
Contents: pt. 1. What you need to know before you start looking --
Ch. 1. What's a franchise? --
Ch. 2. Why should I invest in a franchise? --
Ch. 3. Understanding your behavior style --
Ch. 4. What does winning look like? --
Ch. 5. What does it take to win as a franchisee? --
Ch. 6. The learning curve of a franchise --
Ch. 7. The evolution of the franchisee-franchisor relationship --
pt. 2. Investigating franchises --
Ch. 8. Locating franchise opportunities --
Ch. 9. Following a six-step franchise investigation process.
Responsibility: Joe Mathews, Don DeBolt and Deb Percival.
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Abstract:

Goes beyond the "how-to" to teach you what to expect when starting a franchise. This title reveals the personality types most likely to succeed at franchising and warns you about the character traits  Read more...

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