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The street smart MBA : 10 proven strategies for driving business success

Author: Steven Babitsky; James Mangraviti
Publisher: [Berkeley, CA] : Apress ; New York : Distributed by Springer Science + Business Media, ©2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
A business strategy guide that encourages you to revive a handful of basic practices, such as: building a quality brand, so that you'll be able to maximize your company's profits; turning your company's products and services into profits by finding your company a niche, working with deadlines, and honoring your company's image above all else; dealing with customer complaints head-on to turn gripes into  Read more...
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Document Type: Book
All Authors / Contributors: Steven Babitsky; James Mangraviti
ISBN: 1430247673 9781430247678
OCLC Number: 819070546
Notes: Includes index.
Description: xxix, 216 pages ; 23 cm
Contents: Step 1: Build a Superb Brand --
Step 2: Grow and Tap Your Network --
Step 3: Develop Products Customers Love --
Step 4: Sell Your Company's Products and Services in a Cost-Effective Manner --
Step 5: Control Your Costs and Increase Your Productivity --
Step 6: Take Charge --
Recruit, Motivate, and Retain a Superior Workforce --
Deal with Customer Complaints Head-On --
Manage Yourself --
Become a Better Negotiator.
Responsibility: Steve Babitsky, James J. Mangraviti, Jr.
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Abstract:

A business strategy guide that encourages you to revive a handful of basic practices, such as: building a quality brand, so that you'll be able to maximize your company's profits; turning your company's products and services into profits by finding your company a niche, working with deadlines, and honoring your company's image above all else; dealing with customer complaints head-on to turn gripes into opportunities; and doing favors, mentoring, and sending gifts, to grow your business network.

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