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Street smarts : an all-purpose tool kit for entrepreneurs

Author: Norm Brodsky; Bo Burlingham
Publisher: New York, N.Y. : Portfolio, 2010, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise.
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Document Type: Book
All Authors / Contributors: Norm Brodsky; Bo Burlingham
ISBN: 9781591843207 1591843200 9781591842217 1591842212
OCLC Number: 430051374
Notes: Originally published in the U.S. as The knack by Portfolio, 2008.
Includes index.
Awards: Commended for Axiom Business Book Awards (Entrepreneurship) 2009
Description: xv, 270 pages ; 22 cm
Contents: Street smarts...and how to get them --
How to succeed in business --
The right stuff --
Why start-ups fail --
Where the money is --
Magic numbers --
The art of the deal --
It begins with a sale --
Good sales, bad sales, and the ones that got away --
Customers for keeps --
How to lose customers --
The decision to grow --
Becoming the boss --
The one thing you can't delegate --
Selling is a team sport --
Help! I need somebody --
When the student is ready, the teacher appears --
Keeping up with the Stones.
Other Titles: Knack
All-purpose tool kit for entrepreneurs
Responsibility: Norm Brodsky and Bo Burlingham.

Abstract:

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather there's a mentality that helps street-smart entrepreneurs solve problems  Read more...

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Encouraging, succinct and informative, this is an excellent guide for anyone looking to dive into a new business or expand an existing one. Publishers Weekly

 
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