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Studies in marketing and advertising

Author: Editors of Salem Press,
Publisher: Ipswich, Massachusetts : Salem Press, 2014. ©2014
Series: Business Reference Guide
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to the principles and strategies of advertising and marketing. The collection begins by reviewing managerial strategies in advertising, marketing, and sales groups before examining the principles of marketing and advertising that ensure the efficient use of resources and that  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Editors of Salem Press.
Studies in marketing and advertising.
Ipswich, Massachusetts : Salem Press, ©2014
vi, 104 pages
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Editors of Salem Press,
ISBN: 9781429835855 1429835850
OCLC Number: 882253557
Description: 1 online resource (110 pages) : illustrations.
Contents: Marketing management --
Marketing decision-making --
Advertising management --
Law of marketing & antitrust --
Effective media coverage --
Sales force management --
Channel management --
Applications for business consulting in marketing --
Marketing research --
Marketing methods --
Marketing strategy --
Models for marketing strategy --
Marketing principles --
Principles of advertising --
Direct e-marketing --
Advertising campaigns --
Multimedia product placement.
Series Title: Business Reference Guide
Responsibility: the editors of Salem Press.

Abstract:

The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to the principles and strategies of advertising and marketing. The collection begins by reviewing managerial strategies in advertising, marketing, and sales groups before examining the principles of marketing and advertising that ensure the efficient use of resources and that effectively promote the company and its products and services.

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