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Style and Status : Selling Beauty to African American Women, 1920-1975.

Author: Walker, Susannah.
Publisher: The University Press of Kentucky 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In Style and Status, Susannah Walker examines twentieth-century commercial beauty culture in terms of race and gender. She demonstrates that while black women's beauty culture often mirrored that of white women in important ways, it remained distinctive because it explicitly articulated racial politics in the United States. African American women confronted daily the tension between the idea that beautifying  Read more...
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Genre/Form: Electronic resource
Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Walker, Susannah.
ISBN: 1283233096 9781283233095 9780813172194 0813172195
OCLC Number: 748215305
Description: 1 online resource (264)
Contents: Front cover; Copyright; Contents; Illustrations; Acknowledgments; Introduction; 1. "The Beauty Industry Is Ours"; 2. "Everyone Admires the Woman Who Has Beautiful Hair"; 3. "An 'Export' Market at Home"; 4. "Beauty Services Offered from Head to Toe"; 5. "All Hair Is Good Hair"; 6. "Black Is Beautiful"; Conclusion; Notes; Selected Bibliography; Index.

Abstract:

In Style and Status, Susannah Walker examines twentieth-century commercial beauty culture in terms of race and gender. She demonstrates that while black women's beauty culture often mirrored that of white women in important ways, it remained distinctive because it explicitly articulated racial politics in the United States. African American women confronted daily the tension between the idea that beautifying themselves according to modern standards enhanced their success and the idea that doing so meant capitulating to a white beauty ideal that excluded and denigrated them. That confrontation not only reflected race and gender politics, but it helped fuel the struggle for black equality during the 1960s and 1970s. Walker examines the role of African American consumer culture and draws connections between black women's racial identity, African American notions of femininity, and social and political consciousness.

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