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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Peter Merholz; Adaptive Path (Firm) |
| ISBN: | 9780596516833 0596516835 |
| OCLC Number: | 209331528 |
| Notes: | "Adaptive Path." |
| Description: | viii, 178 p. : ill. ; 23 cm. |
| Contents: | The experience is the product -- Experience as strategy -- New ways of understanding people -- Capturing complexity, building empathy -- Stop designing "products" -- The design competency -- The agile approach -- An uncertain world. |
| Responsibility: | Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens. |
| More information: |
Abstract:
To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.
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Similar Items
Related Subjects:(5)
- New products -- Management.
- Product management.
- Consumers -- Attitudes.
- Consumer behavior.
- Business planning.
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- Design Academy Library(111 items)
by swcadmin updated 2009-07-23
