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Subject to change : creating great products and services for an uncertain world

Author: Peter Merholz; Adaptive Path (Firm)
Publisher: Sebastopol, CA : O'Reilly Media, 2008.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Peter Merholz; Adaptive Path (Firm)
ISBN: 9780596516833 0596516835
OCLC Number: 233697511
Notes: "Adaptive Path."
Description: viii, 178 p. : ill. ; 23 cm.
Contents: The experience is the product --
Experience as strategy --
New ways of understanding people --
Capturing complexity, building empathy --
Stop designing "products" --
The design competency --
The agile approach --
An uncertain world.
Responsibility: Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens.
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Abstract:

To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses  Read more...

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