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Subject to change : creating great products and services for an uncertain world

Verfasser/in: Peter Merholz; Adaptive Path (Firm)
Verlag: Sebastopol, CA : O'Reilly Media, 2008.
Ausgabe/Format   Print book : Englisch : 1st edAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product  Weiterlesen…
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Medientyp: Internetquelle
Dokumenttyp: Buch, Internet-Ressource
Alle Autoren: Peter Merholz; Adaptive Path (Firm)
ISBN: 9780596516833 0596516835
OCLC-Nummer: 233697511
Anmerkungen: "Adaptive Path."
Beschreibung: viii, 178 pages : illustrations ; 23 cm
Inhalt: The experience is the product --
Experience as strategy --
New ways of understanding people --
Capturing complexity, building empathy --
Stop designing "products" --
The design competency --
The agile approach --
An uncertain world.
Verfasserangabe: Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens.
Weitere Informationen:

Abstract:

To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses  Weiterlesen…

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