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Subject to change : creating great products and services for an uncertain world

Auteur : Peter Merholz; Adaptive Path (Firm)
Éditeur: Sebastopol, CA : O'Reilly Media, 2008.
Édition/format:   Livre imprimé : Anglais : 1st edVoir toutes les éditions et tous les formats
Base de données:WorldCat
Résumé:
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product  Lire la suite...
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Détails

Type d’ouvrage: Ressource Internet
Type de document: Livre, Ressource Internet
Tous les auteurs / collaborateurs: Peter Merholz; Adaptive Path (Firm)
ISBN: 9780596516833 0596516835
Numéro OCLC: 233697511
Notes: "Adaptive Path."
Description: viii, 178 pages : illustrations ; 23 cm
Contenu: The experience is the product --
Experience as strategy --
New ways of understanding people --
Capturing complexity, building empathy --
Stop designing "products" --
The design competency --
The agile approach --
An uncertain world.
Responsabilité: Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens.
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Résumé:

To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses  Lire la suite...

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Données liées


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