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Subject to change : creating great products and services for an uncertain world

Autore: Peter Merholz; Adaptive Path (Firm)
Editore: Sebastopol, CA : O'Reilly Media, 2008.
Edizione/Formato:   book_printbook : English : 1st edVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product  Per saperne di più…
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Dettagli

Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Peter Merholz; Adaptive Path (Firm)
ISBN: 9780596516833 0596516835
Numero OCLC: 233697511
Note: "Adaptive Path."
Descrizione: viii, 178 p. : ill. ; 23 cm.
Contenuti: The experience is the product --
Experience as strategy --
New ways of understanding people --
Capturing complexity, building empathy --
Stop designing "products" --
The design competency --
The agile approach --
An uncertain world.
Responsabilità: Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens.
Maggiori informazioni:

Abstract:

To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses  Per saperne di più…

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