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Subject to change : creating great products and services for an uncertain world

저자: Peter Merholz; Adaptive Path (Firm)
출판사: Sebastopol, CA : O'Reilly Media, 2008.
판/형식:   Print book : 영어 : 1st ed모든 판과 형식 보기
데이터베이스:WorldCat
요약:
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product  더 읽기…
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자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Peter Merholz; Adaptive Path (Firm)
ISBN: 9780596516833 0596516835
OCLC 번호: 233697511
메모: "Adaptive Path."
설명: viii, 178 p. : ill. ; 23 cm.
내용: The experience is the product --
Experience as strategy --
New ways of understanding people --
Capturing complexity, building empathy --
Stop designing "products" --
The design competency --
The agile approach --
An uncertain world.
책임: Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens.
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To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses  더 읽기…

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