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Subject to change : creating great products and services for an uncertain world

Auteur: Peter Merholz; Adaptive Path (Firm)
Uitgever: Sebastopol, CA : O'Reilly Media, 2008.
Editie/Formaat:   Print book : Engels : 1st edAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product  Meer lezen...
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Details

Genre: Internetbron
Soort document: Boek, Internetbron
Alle auteurs / medewerkers: Peter Merholz; Adaptive Path (Firm)
ISBN: 9780596516833 0596516835
OCLC-nummer: 233697511
Opmerkingen: "Adaptive Path."
Beschrijving: viii, 178 pages : illustrations ; 23 cm
Inhoud: The experience is the product --
Experience as strategy --
New ways of understanding people --
Capturing complexity, building empathy --
Stop designing "products" --
The design competency --
The agile approach --
An uncertain world.
Verantwoordelijkheid: Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens.
Meer informatie:

Fragment:

To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses  Meer lezen...

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