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Subject to change : creating great products and services for an uncertain world

Autor: Peter Merholz; Adaptive Path (Firm)
Editora: Sebastopol, CA : O'Reilly Media, 2008.
Edição/Formato   Print book : Inglês : 1st edVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product  Ler mais...
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Detalhes

Tipo de Material: Recurso Internet
Tipo de Documento: Livro, Recurso Internet
Todos os Autores / Contribuintes: Peter Merholz; Adaptive Path (Firm)
ISBN: 9780596516833 0596516835
Número OCLC: 233697511
Notas: "Adaptive Path."
Descrição: viii, 178 p. : ill. ; 23 cm.
Conteúdos: The experience is the product --
Experience as strategy --
New ways of understanding people --
Capturing complexity, building empathy --
Stop designing "products" --
The design competency --
The agile approach --
An uncertain world.
Responsabilidade: Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens.
Mais informações:

Resumo:

To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses  Ler mais...

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