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| 材料类型: | 互联网资源 |
|---|---|
| 文件类型: | 书, 互联网资源 |
| 所有的著者/提供者: |
Peter Merholz; Adaptive Path (Firm) |
| ISBN: | 9780596516833 0596516835 |
| OCLC号码: | 233697511 |
| 注意: | "Adaptive Path." |
| 描述: | viii, 178 p. : ill. ; 23 cm. |
| 内容: | The experience is the product -- Experience as strategy -- New ways of understanding people -- Capturing complexity, building empathy -- Stop designing "products" -- The design competency -- The agile approach -- An uncertain world. |
| 责任: | Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens. |
| 更多信息: |
摘要:
To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.
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- New products -- Management.
- Product management.
- Consumers -- Attitudes.
- Consumer behavior.
- Business planning.
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