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Subject to change : creating great products and services for an uncertain world
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Subject to change : creating great products and services for an uncertain world

著者: Peter Merholz; Adaptive Path (Firm)
出版商: Sebastopol, CA : O'Reilly Media, 2008.
版本/格式:   图书 : 英语 : 1st ed查看所有的版本和格式
提要:
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product  再读一些...
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Peter Merholz; Adaptive Path (Firm)
ISBN: 9780596516833 0596516835
OCLC号码: 233697511
注意: "Adaptive Path."
描述: viii, 178 p. : ill. ; 23 cm.
内容: The experience is the product --
Experience as strategy --
New ways of understanding people --
Capturing complexity, building empathy --
Stop designing "products" --
The design competency --
The agile approach --
An uncertain world.
责任: Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens.
更多信息:

摘要:

To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses  再读一些...

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