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Subliminal : how your unconscious mind rules your behavior

ผู้แต่ง: Leonard Mlodinow
สำนักพิมพ์: New York : Pantheon Books, ©2012.
ครั้งที่พิมพ์/รูปแบบ:   หนังสือ : English : 1st edดูครั้งที่พิมพ์และรูปแบบ
ฐานข้อมูล:WorldCat
สรุป:
In this book the author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us an examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events. Your preference in  อ่านมากขึ้น…
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ประเภทของเอกสาร: หนังสือ
ผู้เขียนทั้งหมด : ผู้เขียนร่วม Leonard Mlodinow
ISBN: 9780307378217 0307378217
OCLC Number: 753624823
คำอธิบาย: viii, 260 pages : illustrations ; 25 cm
สารบัญ: The Two-Tiered Brain. The new unconscious ; Senses plus mind equals reality ; Remembering and forgetting ; The importance of being social. --
The Social Unconscious. Reading people ; Judging people by their covers ; Sorting people and things ; In-groups and out-groups ; Feelings ; Self.
ความรับผิดชอบ Leonard Mlodinow.

บทคัดย่อ:

In this book the author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us an examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events. Your preference in politicians, the amount you tip your waiter, all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live. Employing accessible explanations of the most obscure scientific subjects, the author takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.

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