skip to content
Subliminal persuasion : influence & marketing secrets they don't want you to know Preview this item
ClosePreview this item
Checking...

Subliminal persuasion : influence & marketing secrets they don't want you to know

Author: Dave Lakhani
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Lakhani, Dave, 1965-
Subliminal persuasion.
Hoboken, N.J. : John Wiley & Sons, ©2008
(OCoLC)891481339
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Dave Lakhani
ISBN: 9780470243367 0470243368
OCLC Number: 173809120
Description: xxii, 202 pages ; 23 cm + 1 CD-ROM (4 3/4 in.)
Contents: Creating message contagion --
Leverage applied propaganda --
Position and package your legend --
Control the emotion and the content --
Get a real endorsement --
Understand beliefs and true believers --
Harness the power of the people's media --
Deliver the experience --
The subliminal power of words --
Creating a cult following --
Seduction.
Responsibility: Dave Lakhani.
More information:

Abstract:

If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(3)

User lists with this item (2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/173809120> # Subliminal persuasion : influence & marketing secrets they don't want you to know
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "173809120" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/792036010#Place/hoboken_n_j> ; # Hoboken, N.J.
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
    schema:about <http://id.worldcat.org/fast/1010241> ; # Marketing--Psychological aspects
    schema:about <http://id.loc.gov/authorities/subjects/sh2010100731> ; # Marketing--Psychological aspects
    schema:about <http://id.worldcat.org/fast/1136601> ; # Subliminal projection
    schema:about <http://id.worldcat.org/fast/1136598> ; # Subliminal advertising
    schema:about <http://dewey.info/class/658.80019/e22/> ;
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2008" ;
    schema:creator <http://viaf.org/viaf/78182400> ; # Dave Lakhani
    schema:datePublished "2008" ;
    schema:description "Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Here, master marketer Lakhani reveals in detail the techniques people used to secretly persuade and influence you. He walks you through the Consumer Seduction Process and teaches you the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want--effectively, profitably, and even ethically.--From publisher description."@en ;
    schema:description "Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/792036010> ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/891481339> ;
    schema:name "Subliminal persuasion : influence & marketing secrets they don't want you to know"@en ;
    schema:productID "173809120" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/173809120#PublicationEvent/hoboken_n_j_john_wiley_&_sons_2008> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/792036010#Agent/john_wiley_&_sons> ; # John Wiley & Sons
    schema:url <http://catdir.loc.gov/catdir/enhancements/fy0801/2007041571-t.html> ;
    schema:workExample <http://worldcat.org/isbn/9780470243367> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA822435> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/173809120> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/792036010#Agent/john_wiley_&_sons> # John Wiley & Sons
    a bgn:Agent ;
    schema:name "John Wiley & Sons" ;
    .

<http://experiment.worldcat.org/entity/work/data/792036010#Place/hoboken_n_j> # Hoboken, N.J.
    a schema:Place ;
    schema:name "Hoboken, N.J." ;
    .

<http://id.loc.gov/authorities/subjects/sh2010100731> # Marketing--Psychological aspects
    a schema:Intangible ;
    schema:name "Marketing--Psychological aspects"@en ;
    .

<http://id.worldcat.org/fast/1010241> # Marketing--Psychological aspects
    a schema:Intangible ;
    schema:name "Marketing--Psychological aspects"@en ;
    .

<http://id.worldcat.org/fast/1136598> # Subliminal advertising
    a schema:Intangible ;
    schema:name "Subliminal advertising"@en ;
    .

<http://id.worldcat.org/fast/1136601> # Subliminal projection
    a schema:Intangible ;
    schema:name "Subliminal projection"@en ;
    .

<http://viaf.org/viaf/78182400> # Dave Lakhani
    a schema:Person ;
    schema:birthDate "1965" ;
    schema:familyName "Lakhani" ;
    schema:givenName "Dave" ;
    schema:name "Dave Lakhani" ;
    .

<http://worldcat.org/isbn/9780470243367>
    a schema:ProductModel ;
    schema:isbn "0470243368" ;
    schema:isbn "9780470243367" ;
    .

<http://www.worldcat.org/oclc/891481339>
    a schema:CreativeWork ;
    rdfs:label "Subliminal persuasion." ;
    schema:description "Online version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/173809120> ; # Subliminal persuasion : influence & marketing secrets they don't want you to know
    .

<http://www.worldcat.org/title/-/oclc/173809120>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/173809120> ; # Subliminal persuasion : influence & marketing secrets they don't want you to know
    schema:dateModified "2016-08-23" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.