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Subliminal persuasion : influence & marketing secrets they don't want you to know

Author: Dave Lakhani
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your  Read more...
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Details

Additional Physical Format: Online version:
Lakhani, Dave, 1965-
Subliminal persuasion.
Hoboken, N.J. : John Wiley & Sons, ©2008
(OCoLC)891481339
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Dave Lakhani
ISBN: 9780470243367 0470243368
OCLC Number: 173809120
Description: xxii, 202 pages ; 23 cm + 1 CD-ROM (4 3/4 in.)
Contents: Creating message contagion --
Leverage applied propaganda --
Position and package your legend --
Control the emotion and the content --
Get a real endorsement --
Understand beliefs and true believers --
Harness the power of the people's media --
Deliver the experience --
The subliminal power of words --
Creating a cult following --
Seduction.
Responsibility: Dave Lakhani.

Abstract:

If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master  Read more...
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