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Successful business operations : how to develop and exploit competitive advantage

Author: Len Hardy
Publisher: Oxford [England] ; Cambridge, Mass., USA : B. Blackwell, 1990.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Many managers have developed brilliant strategies and yet have failed because they lacked the ability to turn strategy into effective action in the marketplace. This book helps you win in business by  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Len Hardy
ISBN: 0631176268 : 9780631176268
OCLC Number: 21118592
Notes: Includes index.
Description: xvi, 321 pages : illustrations ; 24 cm
Contents: Part 1 The company operations plan. Part 2 The best value concept: competitive advantage; the market; competitors. Part 3 Business opportunities: brands - marketing and competitive advantage; opportunities and brand development. Part 4 Research and development: produce costs; sales promotion; advertising; pricing; the trade - sales force and distribution. Part 5 Leadership - morale and culture. Part 6 Commercial management. Part 7 Forming the company operations plan.
Responsibility: Len Hardy.

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