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The successful business plan : secrets & strategies

Author: Rhonda M Abrams; Paul Barrow
Publisher: Chichester : Capstone, ©2008.
Edition/Format:   Print book : English : [New] edView all editions and formats
Summary:

The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is  Read more...

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Document Type: Book
All Authors / Contributors: Rhonda M Abrams; Paul Barrow
ISBN: 9781841128078 1841128074
OCLC Number: 181927458
Notes: Includes index.
Description: xxxii, 443 pages : illustrations ; 28 cm
Contents: About the Author About the Contributors Acknowledgments Foreword Foreword to the Fourth Edition How to Use This Book Introduction Section I Starting the Process Chapter 1 The Successful Business 1 Chapter 2 Getting Your Plan Started 13 Chapter 3 Making Your Plan Compelling 35 Section II Business Plan Components Chapter 4 The Executive Summary 47 Chapter 5 Company Description 59 Chapter 6 Industry Analysis & Trends 73 Chapter 7 Target Market 87 Chapter 8 Competition 103 Chapter 9 Strategic Position & Risk Assessment 119 Chapter 10 Marketing Plan & Sales Strategy 133 Chapter 11 Operations 155 Chapter 12 Technology Plan 181 Chapter 13 Management & Organization 189 Chapter 14 Community Involvement & Social Responsibility 211 Chapter 15 Development, Milestones, & Exit Plan 221 Chapter 16 The Financials 237 Chapter 17 The Plan's Appendix 283 Section III Putting the Plan to Work Chapter 18 Preparing, Presenting, & Sending Out Your Plan 289 Chapter 19 Looking for Money 299 Chapter 20 Using Your Plan for Classes & Competitions 315 Chapter 21 Internal Planning for Existing Businesses & Corporations 327 Chapter 22 Time Saving Tips 337 Section IV Special Considerations Chapter 23 Considerations for Internet, "e-businesses" 343 Chapter 24 Considerations for Retailers 363 Chapter 25 Considerations for Manufacturers 369 Chapter 26 Considerations for Service Businesses 375 Chapter 27 Business Planning in a Weak (or Strong) Economy 381 Section V Reference Outline of a Business Plan 391 Business Terms Glossary 395 Funding Sources 399 Research Sources 404 Entrepreneurs' Sources 411 Index 415 Income Statement, Annual 276 Cash-Flow Projection 278 Balance Sheet 280 Sources & Uses of Funds 281 Assumption Sheet 282
Responsibility: Rhonda Abrams and Paul Barrow ; foreword by Eugene Kleiner.

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