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Successful charity marketing : meeting need

Author: Ian Bruce
Publisher: London : ICSA Pub. with Prentice Hall Europe, 1998.
Series: Charities management series.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

Focusing on charity positioning and brand loyalty, which many see as the way forward, this work takes commercial marketing tools and applies them to voluntary organization activities such as service  Read more...

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Document Type: Book
All Authors / Contributors: Ian Bruce
ISBN: 1860720382 9781860720383
OCLC Number: 39045730
Notes: Previous edition: published as Meeting need. Hemel Hempstead : Published in association with the Institute of Chartered Secretaries and Administrators, 1994.
Description: xiii, 261 pages : illustrations ; 22 cm.
Contents: What is charity marketing?; classical commercial marketing; fundamentals of charity marketing approach; the charity marketing mix; how to introduce a marketing approach and a merketing reality; physical goods - welfare goods, publications and profit-goods; services to beneficiaries; pressure group activity; fund-raising; whole charity marketing - identity and positioning; marketing - the way the way forward .
Series Title: Charities management series.
Responsibility: Ian Bruce.

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