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Successful copywriting in a week

Author: Robert Ashton
Publisher: London : Teach Yourself, 2012.
Series: Teach yourself; In a week.; Teach yourself books.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Learn the secrets of making your copy relevant, and easy to absorb. Become skilled at avoiding the pitfalls, and writing only what matters most.
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Document Type: Book
All Authors / Contributors: Robert Ashton
ISBN: 9781444159073 1444159070
OCLC Number: 757148406
Notes: Pages 122-123 have been left blank for notes.
Description: 123 pages : illustrations ; 20 cm.
Contents: Sunday: Focusing your message --
Monday: Using layout, pictures and colour to make words memorable --
Tuesday: Writing effective letters --
Wednesday: making advertising work for you --
Thursday: Communicating clearly with the media --
Friday: Preparing promotional print --
Saturday: Composing proposals and presentation visuals --
Surviving in tough times.
Series Title: Teach yourself; In a week.; Teach yourself books.
Responsibility: Robert Ashton.

Abstract:

Learn in a week, what the leading experts on copywriting learn in a lifetime.  Read more...

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