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Successful direct mail in a week

Author: Liz Ferdi
Publisher: London : Hodder & Stoughton, 1995.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Although direct mail can cost a lot less than press or television advertising campaigns, the cost per individual reached is far higher. This text shows how to select the right prospects and how to  Read more...

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Document Type: Book
All Authors / Contributors: Liz Ferdi
ISBN: 0340627417 9780340627419
OCLC Number: 33864548
Description: 96 pages : illustrations ; 20 cm
Responsibility: Liz Ferdi.

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