skip to content
Successful direct marketing methods : interactive, database, and customer-based marketing for digital age Preview this item
ClosePreview this item
Checking...

Successful direct marketing methods : interactive, database, and customer-based marketing for digital age

Author: Bob Stone; Ron Jacobs
Publisher: New York : McGraw-Hill, ©2008.
Edition/Format:   Print book : English : 8th edView all editions and formats
Summary:
"Hailed as the "bible" of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multichannel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the eighth edition of Successful Direct Marketing Methods contains the latest strategies on the  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bob Stone; Ron Jacobs
ISBN: 9780071458290 0071458298
OCLC Number: 76797920
Notes: Includes index.
Description: xxviii, 663 pages : illustrations ; 25 cm
Contents: Sect. 1. Direct Marketing Essentials --
Ch. 1. Scope of Direct Marketing --
Ch. 2. Business, Strategic, and Direct Marketing Planning --
Ch. 3. Impact of Databases --
Ch. 4. Consumer and Business Mailing Lists --
Ch. 5. Offer --
Ch. 6. Building Customer Relationships --
Ch. 7. Implementing Global Direct Marketing Campaigns --
Ch. 8. Business-to-Business Direct Marketing --
Ch. 9. Marketing to Business with Lead Generation --
Sect. 2. Media of Direct Marketing --
Ch. 10. Magazines --
Ch. 11. Newspapers --
Ch. 12. TV/Radio --
Ch. 13. Insert and Co-op Media --
Ch. 14. Telemarketing/Teleservices --
Sect. 3. Internet Direct Marketing --
Ch. 15. Overview of Internet Direct Marketing --
Ch. 16. E-Communications --
Ch. 17. E-Commerce --
Sect. 4. Managing the Creative Process --
Ch. 18. Creating Direct Mail Packages --
Ch. 19. Creating and Managing Catalogs --
Ch. 20. Creating Print Advertising --
Sect. 5. Marketing Intelligence --
Ch. 21. Modeling for Business Decision Support --
Ch. 22. Mathematics of Direct Marketing --
Ch. 23. Innovation Through Creativity and Testing --
Ch. 24. Research for Direct Marketers.
Responsibility: Bob Stone and Ron Jacobs.

Abstract:

Helps marketers understand and implement complex direct marketing tools and techniques.  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(3)

User lists with this item (3)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/76797920> # Successful direct marketing methods : interactive, database, and customer-based marketing for digital age
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "76797920" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   schema:about <http://experiment.worldcat.org/entity/work/data/3857106787#Topic/methode> ; # Methode
   schema:about <http://experiment.worldcat.org/entity/work/data/3857106787#Topic/direktmarketing> ; # Direktmarketing
   schema:about <http://id.worldcat.org/fast/894544> ; # Direct marketing
   schema:about <http://dewey.info/class/658.872/e22/> ;
   schema:bookEdition "8th ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/52924371> ; # Ron Jacobs
   schema:copyrightYear "2008" ;
   schema:creator <http://viaf.org/viaf/40651860> ; # Bob Stone
   schema:datePublished "2008" ;
   schema:description "Sect. 1. Direct Marketing Essentials -- Ch. 1. Scope of Direct Marketing -- Ch. 2. Business, Strategic, and Direct Marketing Planning -- Ch. 3. Impact of Databases -- Ch. 4. Consumer and Business Mailing Lists -- Ch. 5. Offer -- Ch. 6. Building Customer Relationships -- Ch. 7. Implementing Global Direct Marketing Campaigns -- Ch. 8. Business-to-Business Direct Marketing -- Ch. 9. Marketing to Business with Lead Generation -- Sect. 2. Media of Direct Marketing -- Ch. 10. Magazines -- Ch. 11. Newspapers -- Ch. 12. TV/Radio -- Ch. 13. Insert and Co-op Media -- Ch. 14. Telemarketing/Teleservices -- Sect. 3. Internet Direct Marketing -- Ch. 15. Overview of Internet Direct Marketing -- Ch. 16. E-Communications -- Ch. 17. E-Commerce -- Sect. 4. Managing the Creative Process -- Ch. 18. Creating Direct Mail Packages -- Ch. 19. Creating and Managing Catalogs -- Ch. 20. Creating Print Advertising -- Sect. 5. Marketing Intelligence -- Ch. 21. Modeling for Business Decision Support -- Ch. 22. Mathematics of Direct Marketing -- Ch. 23. Innovation Through Creativity and Testing -- Ch. 24. Research for Direct Marketers."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/3857106787> ;
   schema:inLanguage "en" ;
   schema:name "Successful direct marketing methods : interactive, database, and customer-based marketing for digital age"@en ;
   schema:productID "76797920" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/76797920#PublicationEvent/new_york_mcgraw_hill_2008> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/3857106787#Agent/mcgraw_hill> ; # McGraw-Hill
   schema:reviews <http://www.worldcat.org/title/-/oclc/76797920#Review/1131518043> ;
   schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017002927&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
   schema:workExample <http://worldcat.org/isbn/9780071458290> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA698060> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/76797920> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://id.worldcat.org/fast/894544> # Direct marketing
    a schema:Intangible ;
   schema:name "Direct marketing"@en ;
    .

<http://viaf.org/viaf/40651860> # Bob Stone
    a schema:Person ;
   schema:birthDate "1918" ;
   schema:deathDate "2007" ;
   schema:familyName "Stone" ;
   schema:givenName "Bob" ;
   schema:name "Bob Stone" ;
    .

<http://viaf.org/viaf/52924371> # Ron Jacobs
    a schema:Person ;
   schema:birthDate "1948" ;
   schema:familyName "Jacobs" ;
   schema:givenName "Ron" ;
   schema:name "Ron Jacobs" ;
    .

<http://worldcat.org/isbn/9780071458290>
    a schema:ProductModel ;
   schema:isbn "0071458298" ;
   schema:isbn "9780071458290" ;
    .

<http://www.worldcat.org/title/-/oclc/76797920>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/76797920> ; # Successful direct marketing methods : interactive, database, and customer-based marketing for digital age
   schema:dateModified "2018-03-10" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .

<http://www.worldcat.org/title/-/oclc/76797920#Review/1131518043>
    a schema:Review ;
   schema:itemReviewed <http://www.worldcat.org/oclc/76797920> ; # Successful direct marketing methods : interactive, database, and customer-based marketing for digital age
   schema:reviewBody ""Hailed as the "bible" of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multichannel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the eighth edition of Successful Direct Marketing Methods contains the latest strategies on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising."--Jacket." ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.