skip to content
Successful management in the digital age Preview this item
ClosePreview this item
Checking...

Successful management in the digital age

Author: John Harte
Publisher: New Brunswick (U.S.A.) : Transaction Publishers, [2016]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
" ... examines key factors for success in today's business environment--finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles. While acknowledging the benefits of technological advances in some areas, [the author] shows how artificial intelligence is limited and often imperfect. Becoming thoughtlessly dependent on it may replace the far more rewarding benefits  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Harte, John, 1925-
Successful management in the digital age.
New Brunswick : Transaction Publishers, 2016
(DLC) 2016008778
Document Type: Book
All Authors / Contributors: John Harte
ISBN: 9781412862776 1412862779 9781412863247 1412863244
OCLC Number: 932171797
Description: 308 pages ; 24 cm
Contents: Introduction --
Taking stock --
a reality-check --
Untapped potential --
Strategic management --
Integrated marketing and its enemies --
Managing, leadership and entrepreneurship --
Advertising and communications --
How words sell billions of goods and services --
Pictures that sell goods and services --
The value of branding and marketing --
Removing uncertainty and ambiguity --
Creative thinking and reasoning --
Motivation and its antithesis --
Influencing sales and perpetrating frauds --
Selling is a psychological process --
Knowing and understanding --
Facts and figures --
The law of unintended consequences --
Acknowledgments --
Index --
Notes & bibliography.
Responsibility: John Harte.

Abstract:

Examines key factors for success in today's business environment - finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles. While acknowledging  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/932171797> # Successful management in the digital age
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "932171797" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
   schema:about <http://dewey.info/class/658/e23/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/2932297856#Topic/leadership> ; # Leadership
   schema:about <http://experiment.worldcat.org/entity/work/data/2932297856#Topic/industrial_management_technological_innovations> ; # Industrial management--Technological innovations
   schema:about <http://experiment.worldcat.org/entity/work/data/2932297856#Topic/advertising> ; # Advertising
   schema:about <http://experiment.worldcat.org/entity/work/data/2932297856#Topic/selling> ; # Selling
   schema:author <http://experiment.worldcat.org/entity/work/data/2932297856#Person/harte_john_1925> ; # John Harte
   schema:bookFormat bgn:PrintBook ;
   schema:datePublished "2016" ;
   schema:description "Introduction -- Taking stock -- a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing uncertainty and ambiguity -- Creative thinking and reasoning -- Motivation and its antithesis -- Influencing sales and perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of unintended consequences -- Acknowledgments -- Index -- Notes & bibliography."@en ;
   schema:description "" ... examines key factors for success in today's business environment--finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles. While acknowledging the benefits of technological advances in some areas, [the author] shows how artificial intelligence is limited and often imperfect. Becoming thoughtlessly dependent on it may replace the far more rewarding benefits of human ingenuity, creativity and innovation."--Book cover."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/2932297856> ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://worldcat.org/entity/work/data/2932297856#CreativeWork/successful_management_in_the_digital_age> ;
   schema:name "Successful management in the digital age"@en ;
   schema:productID "932171797" ;
   schema:workExample <http://worldcat.org/isbn/9781412862776> ;
   schema:workExample <http://worldcat.org/isbn/9781412863247> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/932171797> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/2932297856#Person/harte_john_1925> # John Harte
    a schema:Person ;
   schema:birthDate "1925" ;
   schema:familyName "Harte" ;
   schema:givenName "John" ;
   schema:name "John Harte" ;
    .

<http://experiment.worldcat.org/entity/work/data/2932297856#Topic/industrial_management_technological_innovations> # Industrial management--Technological innovations
    a schema:Intangible ;
   schema:name "Industrial management--Technological innovations"@en ;
    .

<http://worldcat.org/entity/work/data/2932297856#CreativeWork/successful_management_in_the_digital_age>
    a schema:CreativeWork ;
   rdfs:label "Successful management in the digital age." ;
   schema:description "Online version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/932171797> ; # Successful management in the digital age
    .

<http://worldcat.org/isbn/9781412862776>
    a schema:ProductModel ;
   schema:isbn "1412862779" ;
   schema:isbn "9781412862776" ;
    .

<http://worldcat.org/isbn/9781412863247>
    a schema:ProductModel ;
   schema:isbn "1412863244" ;
   schema:isbn "9781412863247" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.