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Successful marketing communications : a practical guide to planning and implementation

Author: Cathy Ace; Chartered Institute of Marketing.
Publisher: Oxford ; Boston : Butterworth-Heinemann, 2001.
Series: CIM professional.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Takes a practical approach to the subject of marketing communications. This book covers marketing communications content from certificate to advanced level. It offers insights into how to  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Ace, Cathy.
Successful marketing communications.
Oxford ; Boston : Butterworth-Heinemann, 2001
(DLC) 2001043545
(OCoLC)47863212
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Cathy Ace; Chartered Institute of Marketing.
ISBN: 9781429483797 1429483792 0080498337 9780080498331
OCLC Number: 166410186
Notes: Includes index.
"Published in association with the Chartered Institute of Marketing."
Description: 1 online resource (ix, 210 pages) : illustrations.
Contents: The marketing context; Planning your marketing communications; Above the line communication methods; Below the line communication methods; Public relations - more than just a goodwill exercise; Managing implementation; Building the relationship over time; Communication planning and implementation in the real world - case studies that will challenge your ability to really 'do it'!
Series Title: CIM professional.
Responsibility: Cathy Ace.
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