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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/33359098 Title: Successful marketing research : the complete guide to getting and using essential information about your customers and competitors Author: Edward L Hester Publisher: New York : Wiley, ©1996. ISBN/ISSN: 0471123811 9780471123811 0471123803 9780471123804 OCLC:33359098

  
  

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Subjects

• Marketing research.
• Marktonderzoek.
• Marketingforschung.

Similar Items

Successful marketing research : the complete guide to getting and using essential information about your customers and competitors

Author:	Edward L Hester
Publisher:	New York : Wiley, ©1996.
Series:	Wiley small business editions.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	Tools described are for the small business owner. Looks at small business today and addresses a wide range of customer service and marketing problems that plague small businesses. Also explains why seventy- five percent of small businesses fail within the first two years.
Rating:	(not yet rated) 0 with reviews - Be the first.