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Successful marketing : secrets & strategies

Author: Rhonda M Abrams; Julie Vallone
Publisher: Palo Alto, Calif. : The Planning Shop, ©2008.
Edition/Format:   Print book : English : 1st ed
Summary:
Synopsis: A complete guide to all aspects of Marketing including a step-by-step Marketing Plan. From the creators of the #1 business plan guide, The Successful Business Plan: Secrets & Strategies, Marketing: Secrets & Strategies provides entrepreneurs, marketing professional and students everything they need to create a successful marketing plan, increase sales, and make more money. This comprehensive book covers  Read more...
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Document Type: Book
All Authors / Contributors: Rhonda M Abrams; Julie Vallone
ISBN: 9781933895055 1933895055 9781933895062 1933895063
OCLC Number: 209651855
Notes: Includes index.
Description: xiii, 407 pages : color illustrations ; 28 cm
Contents: Part 1: Marketing Essentials --
1: Success takes marketing --
2: Why people buy --
3: Your target market --
4: Taking on the competition --
5: Acquiring and retaining customers --
6: Your brand and core message --
7: Brand identity --
8: Your marketing goals --
Part 2: Traditional Advertising --
9: Advertising in traditional media --
10: Advertising in print --
11: Advertising on radio --
12: Advertising on TV --
Part 3: Person-To-Person Marketing --
13: Power of person-to-person --
14: Networking --
15: Word-of-mouth marketing --
16: Trade shows --
17: Public relations --
Part 4: Print Marketing --
18: Marketing in print --
19: Print collateral --
20: Direct mail --
Part 5: Online Marketing --
21: Get online --
22: Websites --
23: Search engine optimization and marketing --
24: Email marketing --
25: Other online advertising --
26: Social networking, blogs, and other online tactics --
Part 6: Other Types Of Marketing --
27: More ways to reach your customers --
28: In-store marketing and sampling --
29: Signs, other ads, and out-of-the box marketing --
Part 7: Pulling It All Together --
30: Creating your marketing plan --
Index.
Responsibility: Rhonda Abrams with Julie Vallone.

Abstract:

Synopsis: A complete guide to all aspects of Marketing including a step-by-step Marketing Plan. From the creators of the #1 business plan guide, The Successful Business Plan: Secrets & Strategies, Marketing: Secrets & Strategies provides entrepreneurs, marketing professional and students everything they need to create a successful marketing plan, increase sales, and make more money. This comprehensive book covers Marketing Essentials. The full range of marketing tactics and vehicles, online marketing, and includes complete Marketing Plan.

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