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Successful promotions build successful brands

Author: Pran K Choudhury; Ajay Gupta
Publisher: Hyderabad : Universities Press : Distributed by, Orient Longman, 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Study conducted in India.
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Pran K Choudhury; Ajay Gupta
ISBN: 8173715696 9788173715693
OCLC Number: 74972612
Description: xv, 133 pages : color illustrations ; 25 cm
Responsibility: Pran K. Choudhury with Ajay Gupta.

Abstract:

Study conducted in India.

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