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Successful superfruit strategy : how to build a superfruit business

Author: Karl Crawford; Julian Mellentin
Publisher: London : New Nutrition Business, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
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Successful superfruit strategy: How to build a superfruit business is the answer for every fruit industry professional who has ever wondered how to boost fruit consumption or how to use fruit to  Read more...

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Document Type: Book
All Authors / Contributors: Karl Crawford; Julian Mellentin
ISBN: 1845695402 9781845695408
OCLC Number: 243740446
Description: 272 pages : illustrations ; 28 cm
Contents: Part 1 Strategies in superfruit: Fruit: the future of food and health; The Six Elements of Superfruit Success; Superfruit market strategy; Beverage strategy; Fresh fruit strategy; Ingredient strategy. Part 2 Case studies: Superfruits and would-be superfruits: Introduction; Cranberry; Pomegranate; Blueberry; Bilberry; Mangosteen; Goji; Acai; Plum; New Zealand blackcurrant; Gold Kiwi; Watermelon; Cherries.
Responsibility: Karl Crawford & Julian Mellentin.
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