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Summary : a Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy.

Author: BusinessNews Publishing
Publisher: Cork : Primento Digital, 2014.
Edition/Format:   eBook : Document : English
Summary:
This work offers a summary of the book "THINK LIKE YOUR CUSTOMER: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy" by Bill Stinnett. Bill Stinnett is the founder and president of his own consulting firm, Sales Excellence, Inc. He has more than 20 years experience in sales and sales management. Mr. Stinnett has developed workshops which have been used by a number of corporate  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Publishing, BusinessNews.
Summary : Think Like Your Customer - Bill Stinnett.
Cork : Primento Digital, ©2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: BusinessNews Publishing
ISBN: 9782511020395 2511020394
OCLC Number: 913694663
Description: 1 online resource (41 pages)
Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of Think Like Your Customer (Bill Stinnett); 1. Understand precisely why your customers buy; 1. Customers think about their problems, not your products; 2. Customers want results, not solutions to their problems; 3. Customers perceive value from their own perspective only; 4. Customers buy to generate more of what they already want; 5. Customers buy from strategic partners whenever possible; 2. Understand how your customers actually buy. 1. Customers buy for their own reasons --
so work with them2. Customers make small decisions before major decisions 2; 3. Customers buy plans for how they will reach their goals 3; 4. Customers always make the key buy decisions at the top; 5. Customers act only when their perceived value is high 5; About the Summary Publisher; Copyright.
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Abstract:

This work offers a summary of the book "THINK LIKE YOUR CUSTOMER: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy" by Bill Stinnett. Bill Stinnett is the founder and president of his own consulting firm, Sales Excellence, Inc. He has more than 20 years experience in sales and sales management. Mr. Stinnett has developed workshops which have been used by a number of corporate clients including General Electric, Microsoft, Hitachi, EDS and American Express. According to Stinnett, to sell more of whatever products and services you offer, step into your customer.

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