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Summary : How the Internet Is Changing the Way Consumers Make Choices.

Author: BusinessNews Publishing
Publisher: Cork : Primento Digital, 2014.
Edition/Format:   eBook : Document : English
Summary:
This work offers a summary of the book "WEB RULES: How the Internet Is Changing the Way Consumers Make Choices by Tom Murphy. Tom Murphy was the founding managing editor of CBS. MarketWatch.com and currently serves as editor-in-chief and vice president, product development for infoUSA.com. In Web Rules, T. Murphy shows that the Internet changes the dynamics of the marketplace by placing the consumer firmly back in  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Publishing, BusinessNews.
Summary : Web Rules - tom Murphy.
Cork : Primento Digital, ©2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: BusinessNews Publishing
ISBN: 9782511020449 2511020440
OCLC Number: 913694581
Description: 1 online resource (42 pages)
Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of Web Rules (Tom Murphy); Section 1 : 9 Key Concepts -The Impact of the Internet on Future Consumer Choices; 1. The Internet returns power back to the consumer --
where it belongs.; 2. Media (and entertainment) will become real-time experiences.; 3. A number of smart appliances will be linked to the Internet.; 4. Everyone will control all aspects of their own lives interactively.; 5. Consumers will gain enormous power as Internet shoppers. 6. The financial services industry will consolidate and move online. 7. Internet delivered healthcare will become a practical reality.; 8. Entertainment will mean watching whatever you want anytime.; 9. People will obtain information from any source they consider reliable.; Section 2 : The 10 Key Rules For Building a Successful Internet Business; 1. The Internet customer is always right. Let them control everything.; 2. Low prices will remain a permanent feature of Internet commerce.; 3. Nothing less than first class service will suffice for an online business. 4. Offer customers tightly controlled privacy features. 5. Guarantee satisfaction --
with money-back options.; 6. Make any hidden or added costs highly visible instead.; 7. Offer great bonuses and rewards for frequent buyers.; 8. Make clear the company's location, ownership and business history.; 9. Make your business shopping software or bot friendly.; 10. Learn why people don't buy from you --
and adapt your policies to suit.; About the Summary Publisher; Copyright.
More information:

Abstract:

This work offers a summary of the book "WEB RULES: How the Internet Is Changing the Way Consumers Make Choices by Tom Murphy. Tom Murphy was the founding managing editor of CBS. MarketWatch.com and currently serves as editor-in-chief and vice president, product development for infoUSA.com. In Web Rules, T. Murphy shows that the Internet changes the dynamics of the marketplace by placing the consumer firmly back in the driving seat. That represents quite a dramatic transition in the balance of power. In recent times, big business and well funded corporations have called the shots, and made decisi.

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