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Summary : Marketing Lessons I've Learned from over 80,000 New-Product Innovations and Idiocies.

Author: BusinessNews Publishing
Publisher: Cork : Primento Digital, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This work offers a summary of the book "WHAT WERE THEY THINKING: Marketing Lessons I've Learned from over 80,000 New-Product Innovations and Idiocies" by Robert McMath and Thom Forbes. Companies throw away millions of dollars unnecessarily by repeating their marketing mistakes of the past over and over. According to McMath and Forbes, by studying what has and has not worked in the past, marketers can significantly  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Publishing, BusinessNews.
Summary: What Were They Thinking? - Robert Mcmath and Thom Forbes.
Cork : Primento Digital, ©2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: BusinessNews Publishing
ISBN: 9782511017128 2511017121
OCLC Number: 913335161
Description: 1 online resource (49 pages)
Contents: Title page; Book Presentation; Book Abstract; Important Note About This Ebook; Summary of What Were They Thinking? (Robert McMath and Thom Forbes); 1. Marketing Hot Buttons for Success in the Millennium; 2. Me-Too Marketing and Product Line Extensions; 3. Avoiding Corporate Alzheimer's Disease; 4. New Product Innovation; 5. Communicating and Concentrating; 6. Fooling With Your Cash Cow; 7. Image --
Even if it's Anti-image --
Is Everything; 8. Trend or Fad?; 9. The Proof of the Pudding is in the Eating; 10. Question: Who are Our Target Customers?; 11. Significant Points of Difference. 12. Thou Shalt Not DeceiveAbout the Summary Publisher; Copyright.
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Abstract:

This work offers a summary of the book "WHAT WERE THEY THINKING: Marketing Lessons I've Learned from over 80,000 New-Product Innovations and Idiocies" by Robert McMath and Thom Forbes. Companies throw away millions of dollars unnecessarily by repeating their marketing mistakes of the past over and over. According to McMath and Forbes, by studying what has and has not worked in the past, marketers can significantly improve their chances of success. If a marketer tries to emulate the success of previously successful products, there is indeed a lot of money to be made. New products only succeed w.

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