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Summary : Stand Out In Any Crowd.

Author: BusinessNews Publishing
Publisher: Cork : Primento Digital, 2014.
Edition/Format:   eBook : Document : English
Summary:
This work offers a summary of the book "POP! Stand Out In Any Crowd" by Sam Horn. Sam Horn is a business consultant, keynote speaker and author. Her corporate clients include NASA and Hewlett-Packard, just to name a few. In Pop!, She argues that to be successful today, you need to stand out from the crowd immediately and impressively, and the best way to achieve that is to have a name, a product, an elevator pitch  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Publishing, BusinessNews.
Summary : Pop! - Sam Horn.
Cork : Primento Digital, ©2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: BusinessNews Publishing
ISBN: 9782511021255 2511021250
OCLC Number: 913694531
Description: 1 online resource (41 pages)
Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of Pop! (Sam Horn); P: Purposeful; O: Original; 1. Alphabetize core words; 2. Capture conversational catchphrases; 3. Use the Valley Girl Technique; 4. Inject some funny one liners; 5. Rearrange some well-known cliches; 6. Paint great word pictures; 7. Use the "half-and-half" technique; 8. Turn old assumptions upside down; 9. Introduce some meaningful metaphors; 10. Capitalize on some form of culture; 11. Pop a highly engaging question; 12. Make it sound like what it is. 13. Jazz it up by adding a prefix or a suffixP: Pithy; 1. Use alliteration to sound much more lyrical; 2. Have a slogan in a beat that's easy to repeat; 3. Make it sublime by using great rhyme;!: Long-lasting; 1. Embed first-person stories and anecdotes; 2. Pull people into your world; 3. Craft a highly memorable money phrase; 4. Use segues --
ask people what they would do; 5. Juxtapose points for better clarity; 6. Open hearts and minds with Aha! quotes; 7. Inspire action with specific next steps; About the Summary Publisher; Copyright.
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Abstract:

This work offers a summary of the book "POP! Stand Out In Any Crowd" by Sam Horn. Sam Horn is a business consultant, keynote speaker and author. Her corporate clients include NASA and Hewlett-Packard, just to name a few. In Pop!, She argues that to be successful today, you need to stand out from the crowd immediately and impressively, and the best way to achieve that is to have a name, a product, an elevator pitch or a proposal which "pops" or stands out from the pack. This is the essence of the POP! formula which is based on 4 main ideas: firstly, to position your business advantageously, you.

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