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Summary : the Capitalist Manifesto For Creating and Marketing New Products and Services.

Author: BusinessNews Publishing
Publisher: Cork : Primento Digital, 2014.
Edition/Format:   eBook : Document : English
Database:WorldCat
Summary:
This work offers a summary of the book "RULES FOR REVOLUTIONARIES: The Capitalist Manifesto for Creating and Marketing New Products and Services" by Guy Kawasaki. Guy Kawasaki, previously the chief evangelist of Apple, is the co-founder of Alltop.com, and a founding partner at Garage technology Ventures. In Rules for Revolutionaries, he explains that if any company aspires to change the world rather than just make a  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Publishing, BusinessNews.
Summary : Rules For Revolutionaries - Guy Kawasaki.
Cork : Primento Digital, ©2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: BusinessNews Publishing
ISBN: 9782511021415 2511021412
OCLC Number: 913694818
Description: 1 online resource (40 pages)
Contents: Title page; Book Presentation; Book Abstract; Important Note About This Ebook; Summary of Rules For Revolutionaries (Guy Kawasaki); 1. Create Like a God; 1.1 Think Differently; 1.2 Focus on Market Entry, Not Perfection; 1.3 Revise and Enhance the Product on a Continual Basis; 2. Command Like a King; 2.1 Break Down Barriers; 2.2 Focus on Making Evangelists Rather Than Sales Initially; 2.3 Avoid Death Magnets --
Stupid Mistakes Everyone Makes; 3. Work Like a Slave; 3.1 Eat Like a Bird, Poop Like an Elephant; 3.2 Think Digital, Act Analog; 3.3 Never Ask Anyone To Do Something You Wouldn't Do. FoundationAbout the Summary Publisher; Copyright.

Abstract:

This work offers a summary of the book "RULES FOR REVOLUTIONARIES: The Capitalist Manifesto for Creating and Marketing New Products and Services" by Guy Kawasaki. Guy Kawasaki, previously the chief evangelist of Apple, is the co-founder of Alltop.com, and a founding partner at Garage technology Ventures. In Rules for Revolutionaries, he explains that if any company aspires to change the world rather than just make a few bucks, it has to successfully generate and exploit a business revolution. A business evolution (an enhanced version of something already in existence) will never power a company.

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