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Summary : the New Logic of Digital Business.

Author: BusinessNews Publishing
Publisher: Cork : Primento Digital, 2014.
Edition/Format:   eBook : Document : English
Summary:
This work offers a summary of the book "UNCHAINED VALUE: The New Logic of Digital Business" by Mary Cronin. Mary Cronin is professor of management at Boston College. She specializes and focuses on the development and implementation of e-business strategies. Dr. Cronin also serves on the board of directors for several Internet start-ups. According to Cronin, you can't transform a conventional firm into a digital  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Publishing, BusinessNews.
Summary: Unchained Value - Mary Cronin.
Cork : Primento Digital, ©2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: BusinessNews Publishing
ISBN: 9782511016961 2511016966
OCLC Number: 913335170
Description: 1 online resource (43 pages)
Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of Unchained Value (Mary Cronin); A Digital Value System; Information; Trust; Real-Time Relationships; Customized Services; e-Marketing; About the Summary Publisher; Copyright.
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Abstract:

This work offers a summary of the book "UNCHAINED VALUE: The New Logic of Digital Business" by Mary Cronin. Mary Cronin is professor of management at Boston College. She specializes and focuses on the development and implementation of e-business strategies. Dr. Cronin also serves on the board of directors for several Internet start-ups. According to Cronin, you can't transform a conventional firm into a digital business by simply grafting a few Web initiatives onto the current business structures. Instead, the existing business chain will need to be replaced in its entirety by a "digital value.

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