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Summary : Transform Your Revenue Engine to Market and Sell High Value Solutions.

Author: BusinessNews Publishing
Publisher: Cork : Primento Digital, 2014.
Edition/Format:   eBook : Document : English
Summary:
This work offers a summary of the book "THE SOLUTION-CENTRIC ORGANIZATION: Transform your Revenue Engine to Market and Sell High Value Solutions" by Keith Eades and Robert Kear. Keith Eades and Robert Kear both work for Sales Performance International. In The Solution-Centric Organization, they explain that, as globalization proceeds, more and more companies are trying to differentiate themselves by offering  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Publishing, BusinessNews.
Summary : The Solution-Centric Organization - Keith Eades and Robert Kear.
Cork : Primento Digital, ©2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: BusinessNews Publishing
ISBN: 9782511021859 2511021854
OCLC Number: 913694740
Description: 1 online resource (40 pages)
Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of The Solution-Centric Organization (Keith Eades and Robert Kear); 1. The competitive advantages of becoming solution-centric; 2. Essential concepts and principles of solution-centricity; 1. How do we think; 2. How do we communicate?; 3. How do we engage with customers?; 4. How do we reinforce our approach?; 3. A practical framework for evolving from product-centricity to solution-centricity; 1. Value Framework and Messaging; 2. Go-to-Market Approach; 3. Communications Alignment. 4. Management and Support Systems5. Sales Process and Methodologies; 6. Individual Skills and Knowledge; About the Summary Publisher; Copyright.
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Abstract:

This work offers a summary of the book "THE SOLUTION-CENTRIC ORGANIZATION: Transform your Revenue Engine to Market and Sell High Value Solutions" by Keith Eades and Robert Kear. Keith Eades and Robert Kear both work for Sales Performance International. In The Solution-Centric Organization, they explain that, as globalization proceeds, more and more companies are trying to differentiate themselves by offering "solutions"--Loose bundles of products and services lumped together in an attempt to offset being viewed as commodities. That's all well and fine, but actually being solution-centric invol.

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