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Super crunchers : why thinking-by-numbers is the new way to be smart

Author: Ian Ayres
Publisher: New York : Bantam Books, 2007.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Gone are the days of solely relying on intuition to make decisions. Today, number crunching affects your life in ways you might never imagine. Here the author, an economist shows how today's organizations are analyzing massive databases at lightning speed to provide greater insights into human behavior. From Internet web sites like Google and Amazon that know your tastes, to a physician's diagnosis or your child's  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ian Ayres
ISBN: 9780553805406 0553805401 0553380540 9780553380545
OCLC Number: 122973719
Description: 260 p. : ill. ; 24 cm.
Contents: The rise of the super crunchers --
Who's doing your thinking for you? --
Creating your own data with the flip of a coin --
Government by chance --
How should physicians treat evidence-based medicine? --
Experts vs. equations --
Why now? --
Are we having fun yet? --
The future of intuition (and expertise)
Responsibility: Ian Ayres.
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Abstract:

Gone are the days of solely relying on intuition to make decisions. Today, number crunching affects your life in ways you might never imagine. Here the author, an economist shows how today's organizations are analyzing massive databases at lightning speed to provide greater insights into human behavior. From Internet web sites like Google and Amazon that know your tastes, to a physician's diagnosis or your child's education, to boardrooms and government agencies, this new breed of decisionmakers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, the author shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us. -- From publisher description.

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