RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 122973719 LA English T1 Super crunchers : why thinking-by-numbers is the new way to be smart A1 Ayres, Ian., PB Bantam Books PP New York YR 2007 SN 9780553805406 0553805401 0553380540 9780553380545 AB Gone are the days of solely relying on intuition to make decisions. Today, number crunching affects your life in ways you might never imagine. Here the author, an economist shows how today's organizations are analyzing massive databases at lightning speed to provide greater insights into human behavior. From Internet web sites like Google and Amazon that know your tastes, to a physician's diagnosis or your child's education, to boardrooms and government agencies, this new breed of decisionmakers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, the author shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us. -- From publisher description.