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Superbrands : an insight into some of Britain's strongest brands 2005

Author: Angela Pumphrey; Jennifer Small; James Curtis
Publisher: London : Superbrands, ©2005.
Edition/Format:   Print book : English : 10th anniversary edView all editions and formats
Summary:
"Superbrands investigates over 90 of the strongest brands in Britain today and establishes how they have managed to achieve such phenomenal success. The book explores the history, development and achievements of these brands, providing an insight into their branding strategy and the resulting work."--BOOK JACKET.
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Additional Physical Format: Online version:
Superbrands.
London : Superbrands, ©2005
(OCoLC)894930715
Document Type: Book
All Authors / Contributors: Angela Pumphrey; Jennifer Small; James Curtis
ISBN: 9780954751081 0954751086 0954153286 9780954153281
OCLC Number: 61129553
Description: 208 pages : color illustrations ; 35 cm
Responsibility: [managing editor, Angela Pumphrey ; editor & author, Jennifer Small ; author, James Curtis].

Abstract:

"Superbrands investigates over 90 of the strongest brands in Britain today and establishes how they have managed to achieve such phenomenal success. The book explores the history, development and achievements of these brands, providing an insight into their branding strategy and the resulting work."--BOOK JACKET.

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