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The supermarketers.

Author: Robert Heller
Publisher: Sidgwick & Jackson, 1987.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

An insight into the achievements and mistakes of some of the world's famous companies such as Philips, ICI, Pepsi Cola and Rolls Royce. The vignettes show how individual marketing leaders in  Read more...

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Document Type: Book
All Authors / Contributors: Robert Heller
ISBN: 0283997397 9780283997396
OCLC Number: 18412080
Description: xiii, 384 pages

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