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The superpollsters : how they measure and manipulate public opinion in America

Author: David W Moore
Publisher: New York : Four Walls Eight Windows, ©1995.
Edition/Format:   Book : English : 2nd edView all editions and formats
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Document Type: Book
All Authors / Contributors: David W Moore
ISBN: 1568580231 9781568580234
OCLC Number: 34052214
Notes: Includes index.
Description: xiii, 426 p. : ill. ; 24 cm.
Contents: Ch. 1. The Sins of Shere Hite --
Ch. 2. America Speaks --
Ch. 3. Reinventing the Industry --
Ch. 4. The Democratic Presidential Pollsters --
Ch. 5. The Republican Presidential Pollsters --
Ch. 6. The Media Pollsters --
Ch. 7. The California Divide --
Ch. 8. The Elusive Pulse of Democracy --
Ch. 9. Polling and Politics in the Nineties.
Responsibility: David W. Moore.
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