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Survey of use of direct mail in fundraising

Author: Primary Research Group.
Publisher: New York : Primary Research Group, [2014] ©2014
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Statistics
Document Type: Book
All Authors / Contributors: Primary Research Group.
ISBN: 1574402862 9781574402865
OCLC Number: 876000232
Description: 94 pages ; 28 cm
Contents: Sample characteristics --
Traditional direct mail costs & practices --
Use of direct email --
Printing & graphics --
Mailing lists --
Fulfillment --
Cost structure --
Evaluating end results --
Use of predictive modeling.
Responsibility: Primary Research Group.

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